Manage and work alongside a team of channel marketing and lifecycle managers to send daily deal campaigns and lifecycle campaigns across push, SMS, email, in-app messages, and on-site banners
Responsibilities
Manage your team’s KPIs and regularly deliver progress updates across stakeholder teams. Hold your team accountable for their KPIs.
Act as the spokesperson to other leaders about how the channels are performing, being able to speak to micro and macro tactics on the fly
Be the subject matter expert for capabilities and use cases for our marketing tech stack, including what programs and features we use to deliver email, push, in-app messages, on-site banners, and SMS campaigns.
Deploy scalable A/B testing to extract maximum ROI from channel communications
Identify and communicate issues and failures in the retention channels and connect with the correct teams to drive resolutions and report on outcomes.
Identify opportunities for automation and dynamic capabilities
Own and suggest changes to our audience and segmentation strategies
Coordinate with the B2B Sales Team on sponsored placements.
Unify and build user preference centers in partnership with Content and Technical leads
Champions and demonstrates a commitment to Kirkland’s Values
Qualifications
Experienced: 4-6 years of D2C experience in CRM, lifecycle, and owned platform or channel management with a proven track record of increasing retention, traffic, and/or revenue
Expert in attribution and measurement, viewing channel effectiveness through a holistic lens. Must have experience managing: email and SMS
People Leader: 2+ years leading and building high-performing teams. You're excellent at communication and have the ability to guide and support teams in a constantly evolving environment
Data & Tech Savvy:
Focused on data and deeply familiar with tools to support retention and CRM efforts
Comfortable using Business Intelligence Tools, Email Creation/HTML, Email Platforms, Customer Data, and CRM Platforms
Familiarity with Braze is a huge plus.
Additionally, you understand the nuances and complexities of data but act as a simplifier for others because you are an exceptional communicator
Adaptable:
Thrive in fast-paced environments and growth-stage companies
You have a high level of integrity and initiative, possess a learning mindset, and strive for continuous improvement in yourself while championing those same qualities in your team.
Consumer obsessed
Ability to work at a computer for an extended period of time
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